In a momentous occasion coinciding with its 70th anniversary, the American College of Sports Medicine® (ACSM) proudly unveiled the launch of its new brand identity and strategic plan at the 2024 Annual Meeting. This significant milestone reflects ACSM’s commitment to innovation, collaboration and the advancement of movement. 

The year 2024 is a pivotal one for ACSM as the organization not only celebrates seven decades of excellence but also embarks on a transformative journey with the introduction of a three-year strategic plan. This plan, meticulously crafted over the past two years, underscores ACSM’s dedication to evolving with the ever-changing landscape of health care and wellness. 

“At ACSM, we believe in the power of movement to transform lives,” says ACSM President Irene Davis. “As we enter this new era, our updated brand identity serves as a beacon of our unwavering commitment to science, evidence-based practice and the promotion of health and fitness for all.” 

Central to this rebranding initiative is the unveiling of ACSM’s refreshed mission statement, emphasizing the organization’s multidisciplinary approach. ACSM also introduced, for the first time, a vision statement centered on the universal importance of movement in enhancing lives. 

“ACSM’s new brand identity reflects our core values and strategic objectives,” said ACSM Interim Chief Executive Officer Katie Feltman. “It symbolizes our dedication to leveraging scientific research, integrating medicine and evidence-based practice, and championing health and fitness as integral components of human well-being.” 

The new brand identity, effective immediately, features a dynamic logo comprised of three interlocking elements, each representing a foundational pillar of ACSM’s mission: Science, Medicine, and Health & Fitness. Together, these elements signify ACSM’s holistic approach to driving progress and innovation in our field.

“As we embrace this bold new era, ACSM remains steadfast in its commitment to extending and enriching lives through the power of movement,” Davis says. “We invite our members, partners and stakeholders to join us on this transformative journey as we continue to lead the way toward a healthier, more active world.”